Guerrilla Marketing Products Now Online

We have spent a long time researching exactly what our visitors want from our Pop-up Mailers website and even longer writing the information requested but finally the results are there for all to see as the new-look website is now up and running. Most of our customers are from a professional marketing background and they are particularly interested in anything that we can do to make their search for something different as easy as possible. In order to do that we have cross-categorized many products and introduced many new categories. Amongst the new categories is a branch of marketing that may be well known to marketers but not to non-marketing visitors: guerrilla marketing.

 The phrase was invented by a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising, Jay Conrad Levinson. His book “Guerrilla Marketing” was first published in 1983 and has sold more than 14 million copies worldwide! The whole subject of guerrilla marketing really deals with marketing ideas for small businesses – companies with big dreams but tiny budgets. It shows how to get results from investing time, energy, imagination and information instead of throwing vast amounts of money at a marketing campaign. By necessity, guerrillas excel on what is known as mini-media marketing – and it is in this area that we can help.

 We have showcased just a handful of products to help the guerrilla marketer but each one can bring results that will show an improvement over traditional products such as leaflets and flyers. Pocket sized products such as the Foldilocks card, the Little Big Card and the Mini Starburst are excellent examples of products that would be suited to street team marketing for example. I recommend that you visit the website and buy the book.