Experiential Marketing – Find new products to increase your brand’s identity

Our new-look website, popupmailers.co.uk, includes many new sections and suggestions to help professional marketers find exactly what they are looking for. One of these new areas of interest showcases products that are ideal for experiential marketing campaigns and live events.

Professional experiential marketing agencies will tell you that a live experience will reinforce your brand, establish brand identity and will nurture brand personality. Live experiences are not just sampling and tasting events, they go much deeper than that. Sounds and smells are used to create an atmosphere that is totally in synch with your product and every aspect of the event is carefully researched so that the experience lives long in your customer’s memory.

We believe that that attention to detail should extend all the way through to the product literature which should be carefully selected and designed to match the brand personality. A product such as our Jumpinjax is perfect for a brand with a young, lively and fun personality.  The Push’n’pull appeals because of its smooth and fascinating action which conveys growth whilst the pop-up cube is a product that can reinforce a brand personality that is both solid and dependable whilst still being active and light-hearted. There are other suggestions to match different brand personalities and these can be viewed on the popupmailers website.