Interactive marketing products with pictures that change

Here are 3 interesting interactive marketing products with pictures that change during interaction.

 The dissolving picture product has a simple but attention-grabbing feature – pull a tab and the picture changes into another one. This neat idea gives rise to many creative marketing themes and this is a very popular piece of promotional material. One very popular theme is the “before and after” picture to illustrate change. Another idea is to use the product to advertise an office move or change of address – “from here – to there”.

In fact, many innovative ideas are served by the dissolving picture product with the key being “change” – from old to new, slow to fast, fat to slim, grimy to clean – the list is endless. The picture dissolve is a very versatile piece of promotional material and it can be custom made in a variety of sizes and it is custom printed in full colour on 350gsm silk board.

The Interloop Mailer is a unique, revolving leaflet that turns publicity material into an interesting and interactive promotional item. This affordable, innovative mailer will be looked at, kept and remembered. Created by award-winning designers, Graham Shapiro Design Ltd, The Interloop Mailer is the trade marked name for this unique patented product which is produced solely by GSD with production and assembly being handled exclusively for GSD by Whitney Woods Ltd.

The Interloop Mailer really is a product that you can’t put down. Once you have turned it you just keep on going – it is an absolutely fascinating product. Of course, this high degree of interaction makes it absolutely perfect as a promotional marketing tool as your message is viewed over and over again. Unlike leaflets, pamphlets and booklets, the Interloop Mailer is unlikely to be thrown into the bin and so your marketing budget is really well spent when you pick the Interloop Mailer as your promotional choice.

The Flicker Card is a terrific idea and a very creative piece of cardboard engineering. The product is bound to capture your customer’s attention. Pull a tab and the pages automatically turn over. It’s a terrific action. The Flicker Card is a source of inspiration for many marketing ideas most of which are used in product promotions and sales promotions.  

Borrowing from the idea behind the inspiration for early moving picture technology, the fast moving flicker cards can create the illusion of movement and a good graphic designer will often utilise this aspect of the product to give focus to the sales promotion. Using an easy example as an illustration of a typical idea, it could show a pile of cakes on a plate reducing to a plate full of crumbs with the slogan “Going like hot cakes!”