Pocket Media Products now available from new Whitney Woods website

The term Pocket-sized Media was born in the 1990s with the introduction of Z Cards which were introduced to the world as a way to present an A4 sheet of information in a format that people would keep hold of rather than throw it away. The first Z Cards were made in Runcorn and though the product was patented, many imitations came onto the market soon afterwards and the whole genre was soon known as printed pocket media. Whilst early examples were credit-card-sized, any printed marketing product up to A6 in size can legitimately be described as pocket media. All it means is that it is pocket sized.

Handbag Media, Wallet Media and Purse Media

Being pocket sized is not the only criteria for a mini printed marketing product. It is equally important that the printed piece can be easily stashed away in a purse, wallet or handbag. It is for that reason that credit card sized products remain the most popular and the terms of printed handbag media, purse media or wallet media could just have easily have been coined as printed pocket media. The main aim is for the printed marketing product to be retained by the recipient and a product that feels neat and chunky in your hand is much more likely to end up in your pocket, purse, wallet or handbag that an A4 sheet.

Don’t waste your marketing budget on useless flyers

How many times have you walked down a busy shopping street and had a promotional leaflet thrust at you by a student trying to earn some spare cash? Three or four steps later and you spot a litter bin. In the leaflet goes and you haven’t even looked at it. What a waste of money, energy, resources and effort!

The same scenario exists at tradeshows and exhibitions and discarded leaflets can be seen littering the aisles and falling from overfull waste bins in every hall. It’s incredible how much money is wasted on tradeshow giveaways of this nature. Maybe in this instance they should be called tradeshow throwaways. We have plenty of alternatives that won’t be thrown away such as has been proven by our Foldilocks Cards and Mini Starbursts.

A tradeshow giveaway has to be compact so that they can be stored easily on your exhibition stand. Compact and chunky is best as these two attributes encourage the tradeshow visitors to keep hold of your printed promotional material. Your potential customer sees printed pocket-sized media as receiving a printed product rather than a throwaway flyer.