The Perfect B2B Promotional Gift for Christmas

Everybody knows how many pieces of direct mail turn up on our desks on a daily basis, and everybody also knows where most of these end up…filed in the waste paper bin without a second thought! So when it comes to your turn to send out a piece of promotional direct mail, you don’t want yours to end up the same way. But what can you do to stop this?

Firstly, I’d suggest you start with the basics. Start by thinking about what would make a good mail marketing tool. Whatever you choose, the end result needs to:-

a) get your message across and make you stand out from the crowd
b) make people remember you so that your message stays with them and gives your promotional campaign longevity.

When it comes to b2b direct mail, perhaps the ideal solution should then be a promotional mailer with a secondary function. This way your customer won’t just open, read and throw away your information. Instead they will choose to keep it on their desk, day in, day out, with your company logo plastered all over it, and right in front of your customer. But how do you achieve this? What you’re looking for needs to be innovative direct mail, successful direct mail – direct mail that jumps up and shouts ‘look at me’.

The obvious place to start is to think of things that your customers look at every day, perhaps without realizing it. So if you imagine your customers on an average day, sitting behind their desks at work…what do they see? Well there’s the obvious stuff like a computer, a phone, a calculator, pens and pencils, pen pots, calendars…hang on a minute, there’s an idea, pen pots and calendars! With promotional products like these there is the obvious everyday use which will make your customer want to keep the product, but there’s also room for you brand it with your company information, too. If they choose to keep the product they choose to keep your information, and vice versa – this is what will give your mailing campaign longevity.

So now we move on to the next problem. How would you mail that to your customer without it being too bulky so the postage costs become astronomical? The magic answer is:- pop up mailers.

If you’ve never seen a promotional pop up mailer before then you really are in for a surprise. Basically a pop-up mailer is a 3-D object made from cardboard. Each one has been specially designed so that it can be compressed down and folded flat, allowing it to be posted out like a regular letter. The clever part is that once opened by its recipient, the mechanism inside forces the mailer to jump out of its envelope, creating an instant and memorable impact with your customer. It simply pops-up to its original 3-D form right in front of your very eyes, et voila, problem solved!

There are different kinds of pop up mailers available – calendars and pen pots are just the beginning – but these examples seem to be ideal for the b2b direct mail brief. To improve the success of your direct mail further, you could even combine the two ideas by printing a calendar on to a pop up pen pot with your company details. Should you still need convincing, just consider findings in a recent article of Promotions Buyer Magazine. The magazine reported that of the people who were asked if they could keep only one promotional item that they received, almost a quarter it would be a calendar …need I say any more? So there is your answer, a promotional pop up mailer really is the way to make your direct mail stand out!