Good Promotional Ideas from Interactive Pop-up Mailers
“Pop-Up Mailers” are a style of promotional marketing and advertising products that really capture the imagination. This type of product is most often used in Business-to-Business direct marketing campaigns. Each product has a high degree of user-interaction, which is designed to hold the attention of your customers. The interaction might be in the form of an automatic pop-up action or it could be manual interaction. The whole point is the capture the imagination of the user for sufficient time for your advertising or marketing message to make its point.
Pop-Up Mailers offer a lot of Advertising and Marketing Ideas
One of the biggest challenges faced by advertising and marketing professionals is how to present their product or service in a new and creative way. Pop-up Mailers offer many advertising and marketing ideas such as products that grow or change or turn or it could be the elements of fun and surprise offered by the automatic pop-ups that does the trick.
Interactive Promotional Products produce great results in B2B Direct Mail and Direct Marketing
Many millions of items of Business-to-business direct mail go straight into the bin without ever being read and this is something that direct marketing professionals should try to avoid at all costs. A direct mail pack or envelope should look interesting and be made to stand out in the stack of business mail that arrives on your customer’s desk each morning. The contents should capture and hold your customer’s attention for as long as possible and once your marketing message has made its point, wouldn’t it be great if your mailer was passed around your customer’s office and then be kept on his desk for months. All of this is possible with pop-up mailers.
The Mailing Pack Catches the Eye, the Pop-Up grabs Attention, the Pen Holder is used for Months
Take the example of a simple Pop-up Cube. The mailing pack is neat, it is chunky and it creates curiosity in the mind of your customer. When the customer opens the pack, out jumps the Pop-Up Cube to create fun and surprise. Your customer will handle it over and over again and will also show it to colleagues. However, if you add holes to one surface of the cube it is transformed into a pen-holder and will sit on your customer’s desk for months.