Simple Advertising Ideas are often the best – Like pop-up Cards

V Fold Pop-ups give large impressive display for great B2B Direct Mail

The “V-fold” is probably the most common of all cardboard engineering mechanics and there is a good reason for the that. Although it is a very simple technique it gives a terrific display with a very dramatic lift. These points are vital in B2B direct mail as they create focus and impact, drawing your customer’s attention to the focal point of your B2B marketing promotion. The fact that the “V-fold” is a fairly simple mechanic also helps to keep the assembly costs down which will help your marketing budget.

V-Fold  Versatility is the key to the Success of this Pop-up Card

The actual V-fold pop-up is created by a die-cut piece that is affixed to the left and right of the centrefold. Opening the card creates the lift. However, it is the die-cut which creates the pop-up feature which can be in virtually any shape that you like. Your best-selling product could be a clock, a mountain bike, a tin of peas – pretty well any shape can be die-cut to your custom shape. However, we should make one important point here – simple shapes work the best. There is no point spending money on a really intricate cutter as it is the lifting action which attracts attention. Where cardboard engineering is concerned, our motto is – keep it simple, keep it affordable.

V fold pop-ups offer a variety of effects

The V Fold pop-up allows quite a few variations to create different effects. For example, the pop-up feature can lean forwards, backwards or it can be upright when the card is fully open. The V fold can be situated at the bottom of the centrefold or towards the top, depending on the effect that you want to create. It can be off-set from the centre to create a lean to the left or the right and there are double V-fold possibilities for more intricate effects. All-in-all, the V-Fold pop-up card is a very worthwhile consideration for your B2B promotions.