Creative Ideas for Road Shows – Capture your Audience with Interaction

Creative Ideas for Road Shows - Jack in a Box Mailers

How do you capture your audience and stand out from the crowd? Most probably you choose promotional products and/or free gifts and samples that will keep your name in focus.  Have you thought about adding an element of surprise to your marketing and publicity products with creative ideas for road shows?  Here are some of my favourites:

Jack in a Box Mailer – What will be in your Box?

The Jack in a Box Mailer is a new kid on the block and was initially designed as a pop up Chinese Dragon. You choose what pop up piece you need, you work with your designers (or we can recommend someone) and go into production to design your bespoke Jack in a Box Mailer.  This is quite a compact product which makes it ideal for attendees at road shows to slip it into their pocket; it is not cumbersome at all.  However from such a small marketing product leaps your message in an un-rivalled and surprising way.  As soon as the outer mailer wrap is opened your compressed pop up piece springs free and captures your audience immediately. Once back at the office or work place it is shared with others and continues to work hard for you.

Jumpinjax – Four Surprises in One

Regular readers of my blog will know that the Jumpinjax is one of my favourites of all the creative ideas for road shows.  I compare it to a Christmas cracker because as your road show guests and attendees open up the product four small pop up cubes leap free when least expected.  To capture your audience with interaction on this scale is not achieved with standard pamphlets and promotional products. Imagine the fun you can have with designing your customised creative ideas for road shows with either of these two “jumping jack flash” marketing ideas.

Capture your Audience with Interaction

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