Interactive Promotional Products produce great results in B2B Direct Mail and Direct Marketing

Many millions of items of Business-to-business direct mail go straight into the bin without ever being read and this is something that direct marketing professionals should try to avoid at all costs. Your direct mail pack or envelope should look interesting and be made to stand out in the stack of business mail that arrives on your customer’s desk each morning. The contents should capture and hold your customer’s attention for as long as possible and once your marketing message has made its point, wouldn’t it be great if your mailer was passed around your customer’s office and then be kept on his desk for months. All of this is possible with our pop-up mailers.

Take the example of a simple Pop-up Cube. The mailing pack is neat, it is chunky and it creates curiosity in the mind of your customer. When the customer opens the pack, out jumps the Pop-Up Cube to create fun and surprise. Your customer will handle it over and over again and will also show it to colleagues. However, if you add holes to one surface of the cube it is transformed into a pen-holder and it will sit on your customer’s desk for months.