Corporate identity campaigns can benefit from new marketing ideas

Corporate branding can be a very personal affair inasmuch as the corporate MD will identify with the branding campaign in a much more personal way than would be the case with, say, a retail branded product. With that in mind, a totally unique bespoke product might tickle the ego in a corporate branding campaign.

The product that usually fits this corporate awareness specification is a pop-up card where the pop-up in the centrefold is in the shape of the head office building or corporate logo.

Another firm favourite for corporate identity campaigns is our Starburst product range. The product stands alone as an impressive piece of paper folding technology but when a silk or matt laminate is added to the cover the product takes on a whole new “executive” feel. Other quality finishes such as UV spot varnish only add to the exclusivity of the product making a perfect choice to show off the corporate brand and to increase corporate awareness. The Starburst product come in a variety of shapes and sizes and with different numbers of pages being available which means that the corporate branding message can be short and to the point or it can be wordy and carry lots of images.