How to make Lumpy Mail Increase Response Rates

Lumpy Mail is an approach to marketing with attitude and energy that gets results.  It stands out from the usual mail and entices people to open it unlike boring flat mail that can get lost amongst the bills. Often the Receptionist or “gatekeeper” sifts through post before it reaches your customer’s desk and flat marketing mail can end up in the recycle bin before even being read.  I will share with you some lumpy mail ideas to get your response rates up and impress your customers.

Box Clever with Versatile Product

The Pop-up Box is a super form of lumpy mail and one that is a delight to both send and receive. It grabs attention as soon as it arrives with your customer in its custom mailer; and as soon as opened it leaps free with energy and surprise.  This is a product that can often be designed as a mini replica of a product and sitting on your customers’ desk it serves as a constant reminder for a long time too. The Pop-up Box is available in a variety of sizes and shapes, the cuboids shape of course being the most popular choice.  A recent success story was a Pop-up Cuboid designed to look like a lorry, feedback was excellent and higher response rates reported.

Push up Response Rates

The Push and Pull is a lumpy mail item with interaction required to reveal the full message.  Your customer pulls a tab at one side and the other side comes out simultaneously when least expected.  This is a very entertaining product and has a large amount of print area too.  The Push and Pull can be supplied in a variety of sizes and the novelty with this is that grows to almost three times its original length.  It is a well known fact that tactile products receive your customer’s full attention and they will remember your company and respond to any call to action.

Pop-up Ball – Popular and Quirky

Another lumpy mail item from the pop-up range is the Pop-up Ball which also arrives as lumpy mail and bounces free as soon as opened.  This is a very popular product and is guaranteed to increase response rates due to its novelty value.  It will sit on your customers’ desk for a long time and be shared with others too.

For more inspiration and interactive marketing product see popupmailers