Data Select

Data Select were looking to promote a sales initiative for a leading brand. The aim was to target select resellers and encourage increased product sales. With the sales targets and competition details finalised a suitably prestigious prize was also secured.

“We needed a direct mail piece to promote our sales initiative and invite our resellers to take part in our competition. We wanted something which would stand out as it arrived through the post then engage and encourage recipients to sign up and get involved with our sales promotion.”

The invite needed to:

• Encourage the recipient to take up the ‘call to action’
• Have a prestige feel to reflect the campaign
• Be suitable to send in the post

Pull n Push enabled them to:-

• Display key information about the exclusive prize on offer
• Direct the recipient to the online portal for registration
• Reflect the luxurious ‘high life holiday’ feel of the competition prize
• Mail the invites efficiently and effectively

The invitation tantalised recipients with details of the amazing prize on offer before encouraging them to visit the dedicated online competition registration portal and sign up. Once registered, they would learn more about how they could secure their entry into the draw. By achieving the sales targets outlined they could earn their chance to win.