interactive mailer Archives

Direct Mail Still Delivers – Direct to your Customers

21st November 2017 1:42 pm Comments Off

The Interloop Mailer delivers DIRECT to your AUDIENCE

Even in this technological world of ours direct mail still delivers increased response and makes an impact. Whilst it may be decades old direct mail is still a very effective marketing technique to have. The term direct mail explains the power of sending a promotional printed piece to your customers and prospects: “DIRECT” – direct to your audience and “MAIL” – a physical piece of communication.

For maximum effect your direct mail pieces should definitely have an interactive element to them because keeping your target audience hands busy gets your message across easily and generates a talking point too.

Of the many formats produced by the Whitney Woods team clever folds are a super idea to keep your audience focussed and entertained and the Interloop Mailer® interactive mailer ticks all the boxes. This is a powerful direct mail idea that engages your reader from the minute it is received and is always picked up again and again due to the novelty design. Turning and turning this dynamic marketing tool to read the full message is the key factor that adds novelty value and amusement to your direct mail campaign.

We are happy to send free samples of this and other products we produce for you to look at and visualise how they would look with your logos and your marketing message. Every product is bespoke with customised print and the process is easy. Our dedicated team are here to answer any queries you have, discuss your requirements, send more information and work with you to produce a DIRECT MAIL product that packs a punch.

For more ideas, information, videos why not take a look at: direct mail ideas

Unfolding and Folding Again Interloop Mailer Fun

We can mail your products for you too – a one stop shop to connect you directly to your customers and prospects.

New Year Promotional Items – Premiere Performance

15th December 2015 11:18 am Comments Off

Interloop Mailer – Perfect for New Year Promotions

Today in 1939 “Gone with the Wind” premiered in Atlanta, Georgia – a classic film still as powerful today as it was all those years ago. Why not kick off 2016 with New Year promotional items that make an impact and get your audience captivated just like audiences of this great movie have been? If you are thinking that direct mail has already “gone with the wind” and is not a valuable form of communication these days, the opposite is actually true. Your customers and prospects get bombarded with digital marketing so to receive a physical piece of mail is a treat and gets you noticed.

Red Reveal – “Scarlett” Red for Oscar Performance

A Red Reveal is ideal to design as your New Year promotional items; it adds an air of mystery and amusement. The key factor here is that a scrambled message is sent on a card or cards and the only way to read it is with the red reader card. This is a fun item and as Scarlett O’Hara and Rhett Butler said in the film “Never pass up new experiences [Scarlett], They enrich the mind.” – Rhett Butler”.

Interloop – Rotating Fun

For entertainment value the Interloop Interactive Mailer is one of the best. Captivating from the moment it is received an Interloop Mailer is turned and turned again and again to reveal the end of the story. Great fun to design this will kick start your marketing for 2016, get people talking about your product and/or services in a very positive and appreciative way.

Push up Promotions and Pull in Audience

Improve your response rates and increase your audience with a Push and Pull. Frankly your customers and prospects will “give a damn!” To read your New Year marketing message your target audience pull a card at one side and just like stage curtains a card at the other side ejects at the same time. This is attention-grabbing and interactive and a great tool for your marketing arsenal.

More New Year promotional items can be seen at popupmailers where you can also order FREE samples and chat to our team online during UK office hours too

Make Direct Mail Part of your Marketing Strategy

25th November 2015 9:58 am Comments Off

Direct Mail Gets Noticed – Make it part of your Marketing Strategy

Yes we do live in a digitally driven world but that does not mean that traditional direct mail is no longer required. In actual fact due to your customers and prospects receiving less items of mail yours will not go un-noticed. Now is exactly the right time to make direct mail part of your marketing strategy. Choose the right product with good graphic design and your message will get across loud and clear. Take a look at business communication products for lots of unusual ideas.
Add a Pop up Feature for Extra Surprise
All the pop up direct mail products are mailed out compressed in matching cardboard wraps that rise to the top of the mail tray and never dismissed as “junk”. As the wraps are opened the pop up mailers spring free and into shape – this alone grabs maximum attention. Some pop up products are suitable to have pen holes in to encourage your customers and prospects to keep your direct mail on their work-station which serves to reinforce your message even more.
Interaction Gets Reaction
Interactive direct mail ideas always get a reaction too. Moving picture cards for instance or dissolvers as we call them are a terrific way to keep your target audience entertained and get your marketing noticed. Panels that pull out and extend are just the same and really the choice is yours for which design to add to your marketing strategy. Interactive mailers get reaction every time.
One Call Does it All
Not only do we produce amazing direct mail products we can also post them to your customers and prospects too. We have over 20 years experience and can clean up your data, fulfil by hand and mail for you at discounted rates too. One call to our team here at mail by hand is all it takes to get the ball rolling for us to PRODUCE – PACK and POST – all sorted for you.
For more direct mail ideas and inspiration see popupmailers

Choose your Marketing Products Wisely and Get your Message Read

11th September 2015 11:03 am Comments Off

Dissolvers – Moving Picture Cards – Marketing Products to Get you Noticed

Which marketing product will your audience respond to? What impact do you want to achieve? Choosing the right product for your message is just as important as the message itself and being both professional and creative is essential. Adding die-cuts and shapes to your direct mail makes them stand out from the crowd and gets your message read.

Moving Picture Cards

A moving picture card may be just what you need to portray your message quickly and easily. The Picture Dissolvers as we call them are clever die-cut marketing products that change an image by pulling or lifting. A picture pains a thousand words and a changing image may be just what you need to get your message read and understood in a very entertaining and interactive way. The Dissolvers are available in many sizes and formats; a recent addition being an A6 desk dissolver to encourage your audience to keep the product on desks and work stations.

Interloop Mailer – Get your Message Read

The Interloop Mailer is one of the most captivating marketing products because you have to turn and turn it over and over again to read the full message. Made up of connecting squares it reminds me of a Rubik Cube. This is a captivating interactive mailer design for your audience and one that will be shared with others due to the very unusual and entertaining format. There are four sizes to choose from 120mm, 150 mm 170mm and 210 mm square.

Sideshooter – Attracts Attention

A Sideshooter will amaze your audience as it has two panels that shoot out from the main one as it is removed from the mailer. This is not expected and is a great surprise; it raises a smile and gets your message read immediately. You can have great fun with these marketing products; they have a large print area on 6 panels plus the mailing wrap too; this twist on a postcard mailer is great fun to send.

Have I tempted you to creative marketing products for your next campaign? If so would you like to see samples? Chat to the team on-line? You can do so on this site and also popupmailers

Your Customers Like Getting Mail – Engaging Designs Work

17th August 2015 10:35 am Comments Off

Engaging Designs Work – Interloop Mailer Captures Attention

We are in an era where everything is delivered electronically including bills and invoices which is why your customers actually enjoy receiving mail. Something they can open, handle and show to colleagues will make a huge impact and get you noticed. When you have something to say you should say it with engaging designs and make your direct mail work.

Interloop Mailers – Engaging Designs

Beating electronic mail by far is the Interloop Mailer – this is cost-effective to post yet is one of the most engaging designs. To view your full message your audience has to turn and turn again and again. This interaction gets your message across and even if your products or services are not required immediately your Interloop Mailer will be kept in a drawer and brought out at a later date. This marketing product us available in four sizes ad our team here will assist with your graphic design to produce your bespoke and engaging interactive mailer direct mail piece.

Phone Holder with Pen Holes and Calendar

The Pop up Phone Holder is a very engaging design indeed. Arriving compressed it springs into shape and goes to work immediately. Sitting on desks and work-stations it displays your advertising message every working day holding a phone, two pens and displaying a month to month calendar too. Constantly reminding your customers and prospects about your company this is a phone cradle desktop promotion direct mail gift that is a joy to receive.

Pop up Lantern – Light up Your Customers Mail

Light up Pop up Lantern

The Pop up Ball is a quirky and effective form of direct mail and can be designed to have pen holes or a printed calendar on. But did you know that you can also add a handle and transform it into a Pop up Lantern? Brighten up your customers and prospects day with a Pop up Ball Lantern that grabs attention as it springs into shape when least expected.

Your customers like getting mail – it is a refreshing change from electronic mail and social media and is something they can touch, see and keep for reference too. You can see more info at popupmailers

Unfold a World of Advertising Opportunities with Folded Marketing Products

22nd July 2015 10:14 am Comments Off

Unfolding and Folding Again Interloop Mailer Fun

Clever cardboard and paper engineering folded products will grab attention and get your marketing message across. Interaction equals reaction and unfolding paper and card captures maximum focus and then is picked up again and again too. Here are some advertising opportunities with folded marketing products from the business marketing products choice.

Loop the Loop Interloop Mailer

This is a terrific way to grab attention, entertain the reader and is a top choice for folded marketing products that work. You choose from four sizes available, design your Interloop Mailer interactive mailer artwork and leave the rest to us. The list of advertising opportunities with the Interloop Mailer is endless and it is cost-effective to post too which is always a bonus.

Predict Great Response – Fortune Teller

The Fortune Teller is also referred to as the Cootie Catcher but whatever you choose to call these folded marketing products they have the same effect. Taking some of us back to childhood playground memories the Paper Fortune Teller is very interactive as the reader has to turn it again and again to see your message. There are lots of advertising opportunities with this product which once again is very cost effective to mail to your target audience.

A Cross That Ticks the Box – Starburst Cross

The Starburst folded marketing products come in all shapes and sizes and are a hit with marketing agencies due to the extensive advertising opportunities. Starting as small as credit-card size the Starburst unfolds like a flower coming into bloom. The Starburst Cross is a very unusual and interactive format to use and one that will grab attention and keep it too. Many ways to design and recently used as a pocket sized plan for a client.

For more inspiration and ideas for advertising opportunities see popupmailers

Direct Mail that Keeps Being Read – Keeps Your Profile High

13th July 2015 12:23 pm Comments Off

Direct Mail that keeps Being Read – Interloop Mailer

People trust direct mail more than they trust e-mails and social media advertising. These days it is easy for anyone to send us e-mails and social posts. Our in-boxes become flooded with unwanted e-mails. Knowing that you have taken the time and trouble to send a piece of direct mail your target audience realise that you mean business and this is in turn is acknowledged and noted. You do, however need to ensure that your direct mail is interesting enough to be picked up again and again.

Interloop Mailer – Interesting and Amusing

The Interloop Mailer is a direct mail piece that is picked up again and again and keeps your profile high. It comes in a choice of four sizes and looks like a puzzle that you turn and turn again to read the full message. Opening up an interactive mailer Interloop will be the highlight of your readers day; it will create a talking point and it will be referred to again and again as it is shared with others.

Red Reveal – When Red Means Go

Here is a direct mail idea where red means go instead of stop. The key factor with the Red Reveal Direct Marketing product is the fact that it has a high level of activity and entertainment. You send your message out in a scrambled format and this can only be deciphered by inserting the red reader card. This is ideal for you to design and send as a staged direct mail campaign; that is sending extra message cards at regular intervals creating direct mail that keeps being read.

Keep your Profile High with a Red Reveal Reader Card

Flicker Card – Adds Amusement to Mail

The Flicker Card is a substantial piece of direct mail and is one that keeps being read time and time again. A Flicker Card in either Dl or A5 sizes keeps your profile high and is a very interactive way to send out a marketing message and get you noticed. Raising a smile and creating a talking point is easy with the Flicker Card as your target audience will enjoy the product design and take note of your promotional print.

More business communication products and direct mail ideas can viewed at www.popupmailers.co.uk

Need Marketing Tactics to Generate Increased Response?

25th February 2015 11:36 am Leave a Comment

Marketing Tactics Product - Recently Used by a Leading Supermarket and feedback was fantastic!

Are you looking for ways to get your company noticed? Are you looking for marketing tactics to generate increased response? In today’s blog I have highlighted some marketing tactics ideas to enforce your marketing message in a novel and effective way.

Interloop – Interactive and Effective

Originality is key for marketing tactics to work and the Interloop Interactive Mailer won’t let you down. This is a cost-effective design to post yet has so much more to offer than a regular direct mail piece. Designed by GSD we produce it exclusively for them and it is one of the best formats to generate increased response. The main feature is the fact that your audience have to play with it; turning it and turning it again to reveal the full message. You can have great fun experimenting with your graphic design but not as much fun as your target audience will have when they receive it.

That’s Magic – Magic Red Reveal Card

Well illusion actually rather than magic with this unusual and engaging format. The Red Reveal Direct Marketing Reader Card conta8ins a hidden message that is sent out in a jumbled design. This message can only be read by inserting the red reader card. All this interactivity adds to your marketing tactics for capturing maximum attention and generating increased response. A top tip here is to send your message out in stages maintaining the interest for a longer period of time.

Wheel Fun

The Wheel Charts are another very tactile marketing product and are popular for information wheels that your target audience simply picks up again and again, Strong eyeleted discs make these marketing tactics wheels fun to use and generate increased response too.

You can see more marketing tactics at popupmailers

How to Achieve Success with a Direct Mail Promotion?

7th July 2014 10:40 am Leave a Comment

Do Your Research and Grab Attention with a Novel Direct Mail Promotion

Firstly you need to know your audience and be able to target that audience with effective direct mailers that return excellent response rates. A call to action is a great tip to encourage interactivity and further communication with your company too. However the most important decision is choosing a design that will stand out and reinforce your marketing message. A direct mail promotion will only work well if you consider all these factors.

Choosing Your Direct Mail Promotion Design

Will your target audience respond to a Pop up Card, an Interactive Mailer or an energetic Pop up Product? Choosing the right format is essential and just as important as your message itself. You need to stand out from the crowd by using die-cut shapes and interactive features that are attention-grabbing and memorable. The Pop up Mailers are perfect for a direct mail promotion and are versatile in that some can easily be transformed into desk-top pen holders, calendars and money boxes.

Add a Pop up Surprise and Grab Attention

Achieve Success with Interaction

Encourage brand recognition and achieve success with a direct mail promotion that requires your target audience to interact with your chosen product and share with co-workers and colleagues too. Choose from the huge array of business marketing products that have a moving picture, an eyeleted disc or an extending piece are just some examples of how to keep your customers hands busy and get your message across in a novel way.

Ensure You Reach your Audience

The final way to ensure that you achieve success with a direct mail promotion is by letting us mail out your marketing products too. We offer a full data cleansing and mailing service for UK customers; mail by hand. With an all-round service like this why not visit popupmailers and chat on line live to our team about your next marketing project? You can also order free samples to see which fun and unusual direct mail format suits your campaign best.

Want to know how to make your next Marketing Campaign your best yet?

28th October 2013 11:54 am Leave a Comment

Jumpinjax Fun for your Best Marketing Campaign Yet

It’s easy with “get you noticed” products that raise a smile, are interactive and create an immediate impact. Today my blog is about three best-selling marketing products that cannot and will not be ignored. Digital channels are the modern way of marketing to your customers and prospects but do not dismiss the value of physical direct mail as well.

Pop up Cuboid – Box Clever Marketing

Pop up mail products that leap free from chunky mailing wraps as soon as opened are a delight to both send and receive. Always rising to the top of the mail tray as they stand out amongst the flat envelopes they look enticing and interesting. Once opened your pop up mail springs into shape and grabs immediate and full attention. You can choose from various shapes available and you can box clever for your next marketing campaign with a Pop up Cuboid Box. Since there is no standard size these are very versatile promotional pop up boxes and are all made to order to reflect your marketing campaign perfectly. The Pop up Cuboid has been designed and sent out to represent all kinds of things including a lorry, a crate and a phone booth. You can even add pen holes or a coin slot to the top for desk-top marketing with a pen holder or a money box.

Jump to It – Jumpinjax

Regular readers of my blog will know how much I love the Jumpinjax; this is a pop up mailers with not just one but four pop up boxes that erupt as soon as your customers and prospects open up the tray. There is plenty of room for your promotional print with this excellent promotional marketing product; and you can have one or two information cards in the tray too! This always reminds me of Christmas cracker fun and once again this is a very versatile product for your best marketing campaign yet!

Flicker Card – Motion and Interactivity

Here is a “mini brochure” interactive mailer design that is perfect for sending lots of information to your customers and prospects in an amusing and attention-grabbing way. The Flicker Card is available in many different sizes so it is up to you which one you choose as your perfect interactive mailer.

See more marketing campaign ideas at popupmailers

Want to see samples? Click here to order and they will be on their way to you

Brand Awareness Campaigns and Advertising Agencies need Interactive Mailers

23rd May 2012 10:07 am Leave a Comment

Brand Awareness Campaigns Benefit from Interactive Mailers

You really cannot beat high impact products for brand awareness campaigns. Capturing attention is easy with interactive mailers; the more playful a product is the better it is to gain maximum focus. You too can join countless other advertising agencies who continue to benefit from stimulating and interactive mailers.

Custom Pop ups – Perfect for Brand Awareness Campaigns

As you may already know pop up products are absolutely amazing for grabbing attention immediately and keeping it! This is why a totally bespoke custom pop up to your specifications can be a great idea for brand awareness campaigns. Pop up mailers are available in many shapes; the Pop up Ball and the Pop up Cube are the two most popular however advertising agencies are sometimes in favour of a custom pop up. We advise you to simply ask if we can make what you want and if we are unable to do exactly what is required we always suggest an acceptable alternative. Brand awareness campaigns need something that is very high impact and memorable and a custom pop up leaping from a mailer ticks all the boxes!

Sideshooters – Interactive Mailers with Impact

A Sideshooter is available in two sizes and is a surprising and entertaining interactive mailer; as you take the product from its mailer two arms shoot out from the main product simultaneously when least expected! Graphic Designers have lots of fun with this product and it has been designed for brand awareness campaigns for high profile companies with superb feedback. It is an Advertising Agencies dream product for capturing attention.

Flicker Card – Very Tactile and Flowing with Information

This is one of my favourite products for marketing of any kind but particularly brand awareness campaigns. Almost like a brochure the inner sections flow packed with information as you pull a tab. Advertising Agencies have been most impressed with the Flicker Card for lots of brand awareness programs for pharmaceutical companies, confectioners, transport companies and financial institutions.

See more products and information at popupmailers

Interactive Mailers – Effective Direct Mail Ideas

21st March 2012 4:40 pm Leave a Comment

: Your Customers Carry it and Keep it – The Carry and Keep Card

Interactive and tactile direct mail cannot fail to gain maximum attention and generate increased response rates. It is a proven fact that interactive mailers not only grab attention but they maintain it too. Surprise your customers with entertaining and effective direct mail ideas and wait for your telephone to start ringing.

Sideshooter – Entertains your Target Audience

The Sideshooter is a most unusual and effective direct mail idea due to its very entertaining and surprising qualities. The biggest surprise is that as your customer removes the product from its mailer two arms shoot out from the main body at the same time when least expected. This is always well received and achieves maximum focus on your marketing message. There is a large amount of print area on this product and you can create something truly distinctive and captivating for your target audience. This product almost triples in size and has successfully carried messages about “instant growth” and extension.

Carry and Keep Card

The Carry and Keep Cards are A7 in size and have become very effective direct mail ideas in recent months. Starting out as an addition to the tourism products it has quickly gained pace as a form of direct mail and a trade show give-away. This is because it does exactly as you would expect from the name – your customers can carry the product in a pocket or handbag and keep for future reference. The sturdy A7 covers open up to a massive A3 double sided sheet that you can simply pack with vital information. Interactive mailers knock spots off boring flat letters and since your customers have to unfold the Carry and Keep it cannot and will not be ignored.

Pop-up Magic – Effective Direct Mail Ideas

The pop-up products are absolutely fabulous at achieving a response and the greatest focus on your marketing message. They leap free from your customised mailer with energy and vigour and start working for you immediately. By far the most popular in the range is the Pop-up Cube which is available in four sizes and with or without pen holes. With so many options for you to select from there is a perfect interactive mailer for your campaign.

See more photos and demo videos at popupmailers

New ideas in promotional print for education and training courses

9th October 2008 5:09 pm Leave a Comment

If you are trying to raise awareness for the educational course you are running, or generate interest in a business training opportunity you are offering, you’ll need to give serious consideration to the kind of marketing product you are going to use to promote it.

Whether it’s a one-off event or even a season of courses, you need to find a promotional tool that will engage its recipient and inspire them to get involved. An interactive or pop-up mailer might be just what you need. A wide selection of shapes, sizes and options are available. From pop-up 3D shapes such as a cube, diamond, snowflake and pyramid to interactive products such as a ‘Starburst’ or ‘Pull n push’.

The nature of your course might denote the type of product that suits your needs best – for instance, if the course was related somehow to geography or worldwide business opportunities then a pop up ball printed as a globe might be an idea. If the courses were about business studies then something less specific such as the push and pull might be more appropriate. Which ever product seems most suited to your course, custom printing with your own individual design and information is sure to raise the interest of your prospective students.

After you’ve sent out the ‘feelers’ and gauged interest in your educational/business training course, you need to send the interested parties an official invite to attend. The invitation should carry all information that is relevant to the course. For this task you need to find a format that allows you to get across a lot of information but in an easy to manage way. For this task you might consider something such as Starburst which has the advantage of being pocket sized but with a clever internal fold which expands to give an impressive display. With up to six printed cover pages available for all your course information, the Starburst display could even be printed with directions making it an ideal choice a course invite.

For those that enrol on your training course, you now need to provide them with the course curriculum details. Ideally you would want to this information to be compact enough to allow your audience to keep with them, allowing them to call on it at any given time for reference. Perhaps the perfect examples for this use would be products such as a Hidden Book or Foldilocks. Both are pocket sized pieces that unfold to give plenty of room for you to list all the information required in your course guide whether this is a timetable of where and when the courses are to be held, detailed information about each of the sessions or even just more general information about what can be expected as part of the business training you are offering.

So as you can see, for each of your promotional needs, an interactive mailer or pop-up product should be the ideal choice get your course the attention it deserves.

Ideas for Direct Marketing – Interactive Mailers with a Surprise Element

9th September 2008 5:15 pm Leave a Comment

“Interactive” is one of those new words that is used a lot in marketing, but what exactly is an interactive mailer or interactive marketing product?

The Cambridge Dictionary defines the word ‘interact’ as ‘to communicate or react with’. Translate this into context of direct marketing then, and an interactive product should be something which communicates your marketing message, but also raises a reaction as it’s message is delivered. Communicating your message is the simple part; find any product with plenty of space for promotional print and you can put down whatever message you like in plain old ‘black and white’ so to speak.

So what about the hard part, to raise a reaction whilst delivering your message? Just sending a simple piece of A4 paper doesn’t seem the most stimulating method and is hardly going to get a raised eyebrow never mind raise any kind of reaction from its recipient. Here’s where one of our ‘automatic pop-up’ or ‘changing picture’ products come in to their own. With plenty of space to carry your promotional print and graphics, the additional surprise element of these products is the x-factor needed to raise genuine interest and intrigue from your customer. Even better, once the user has opened the promotional mailing pack and experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack passed to an unsuspecting colleague, sending your message even further. So when we refer to our promotional products as interactive mailers, that’s what we mean.

Assuming that the advertising and marketing agencies have done their jobs well, the message on the pop up mailer will tie in with what has been described so far. And also assuming that the direct marketing team are sending the pop-up mailer only to serious sales prospects then we have a winning formula for a successful promotional mailing campaign.

To assist with the task of matching a pop up mailer to your promotion, each pop-up product has its own web page which offers suggestions for creative advertising ideas, graphic design ideas, innovative marketing ideas and promotional uses. There is also another page on this site which discusses marketing ideas.

Tag Archive: interactive mailer