Point of Sale Table Talkers for Menus and Product Display

Here’s a new product that can add customer interaction to your table-top displays and menus. It’s the Prism Card. It arrives flat but when two tabs are pulled, up pops a tent card or prism to create a neat table talker. It is great as a “specials” menu or for featuring a new offer or product.

Customer interaction is a great attention-grabbing feature

A product with built-in customer interaction has to be a POS winner. Most display items just kind of stand there, so it is quite exciting to find a table talker that actually does something. The actual stand-up shape of the prism card is eye-catching in itself, looking a bit like “The Angel of the North”. The fact that it grows and flattens when your customer moves the tabs only adds to the attention that your marketing message will receive.

Good size for a table in a fast food diner

The main menu will take up the biggest space on a table in a fast food diner so the Prism Card needs to gain attention by its shape and curiosity value and it does this quite admirably. It stands just 135mm high but its side arms extend to a span of over 200mm to create an eye-catching table-top display.

Customer interaction makes a great direct mailer

The Prism Card can be used for other marketing purposes given the right idea and right graphics. It starts life as a flat, square mailing piece but changes to a 3-D display piece and this change can be used to portray many marketing messages. In fact, the 3-D piece could be used as a tent card rather than a table talker which illustrates the products versatility. It’s certainly worth getting hold of a sample to check out the suitability of the Prism Card for future campaigns.