Successful marketing messages need the right vehicle to make them carry – Pop up mailers hold the key

The basic idea behind each and every one of our products is the same, we want them to be a quirky vehicle to carry your marketing message.  What’s really special about our products is that the moment they are opened they instantly stand out as ‘something different’, something that will catch the eye of its recipient, something that will make your message make an impact.

When we launched our range of promotional pop up products one of the first designs we came up with was the pop up pyramid.  We wanted to produce this pop up 3D pyramid specifically because it was a slightly unusual shape which had not been made widely available in the pop-up market before.  Since its introduction it rapidly became one of the most popular shapes in our range, and supplied with its own zippalope it has been used successfully across a number of B2B direct mail campaigns.

Since its initial introduction as a desktop decoration, we later realised there were further possibilities to the powers of the pop up pyramid which could give your marketing campaign added longevity.  By adding a few holes in one of the faces, the pyramid transforms from being simply a fun desktop decoration into a fun AND very useful desktop pen holder.  This added use makes the product even more attractive to its recipient.  They will keep the product to hold their pens and then every time they reach out to pick out a pen they are also reminded of your company and your campaign.