Unusual and Creative Ideas for Direct Mail

In order to make an impact and ensure that your customer reads your marketing message you need to send creative direct mail that will not end up in the bin.  Playing your cards right with unusual and creative products will result in open, read and respond targets reaching ace high.

Flicker Cards – Amusing and Tactile

This is my ultimate favourite product for capturing your customers’ attention and keeping it; they simply cannot put The Flicker Card down. This design lends itself to any marketing campaign and is the perfect product for communication of product details and services. The inner concertina-style pages are housed in a casing that has lots of room for printing. Your customer pulls a tab and the inner pages flow through revealing your full message. In addition to having a triumphant record in direct mail The Flicker Card is also a superb Trade Show give-away. In recent months this product has been designed as an Event Invitation for an Exhibition and Training Seminars.

Prism Card will Stand to Attention

The Prism Card was initially designed as a Table Talker and Point of Display product; however it has recently become a lead player in direct mail campaigns. This item can be designed to stand upright and tall or sideways – “tent” style. Either way it is easily erected on receipt and begins working for you immediately in an eye-catching and prestigious way.  There is lots of room for print with this design and it will stand on your customers’ desk proudly displaying your marketing message.

Extender Card will Wow your Customers

For an amazing and amusing product that will grab your customers’ attention this is the card to play. The product arrives in the post and stands out amongst the flat mail and on opening your customer discovers that to reveal the full message they have to pull the card and it grows and grows before their eyes.  The Extender Card is very popular for Direct Mail Campaigns since it is ace high for capturing attention and having plenty of room for your custom print.

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