Tactical Marketing with Creative Promotional Products

Creating a good impression and encouraging brand loyalty is easy with creative promotional products. Tactical marketing with products that have an entertaining or surprising element to them is fun for both you and your customers; I share some favourites here now:

Pop-up Ball for all-round Delight     

Quirky and full of bounce the Pop-up Ball hits the spot every time with its’ cheeky personality and versatility.  It is a favourite of mine because not only does it leap free from the custom mailer as soon as opened but it has so much potential for design.  There is a large amount of print area on twelve faces plus top and bottom of the product.  Many people take the opportunity to print a twelve month calendar on the Pop-up Ball; tactical marketing at its best since it extends the longevity of your advertising campaign by one year at least. Just last week I saw a popupmailers Pop-up Ball Calendar on a desk in Manchester from 2009!

Push up Pen Pal – Tactile and Useful

The Push up Pen Pal is a product that arrives flat and is easily erected in seconds by your customer. It then sits on their desk proudly advertising your business and holding their pens and other office stationery items.  This is tactical marketing at its best since not only is the product very tactile on receipt but it continues to remind your customer of your company details every working day for a long time indeed.  This item is available in different designs and my favourite is the square one with a header card because there is even more room to broadcast a marketing message.

Tactical Marketing with the Tent Topper

The Tent Topper is a relatively new product and was originally designed as an unusual menu card for a regular customer of ours. It has quickly become a popular item for the events, restaurant and hotel sectors and more recently as a direct marketing product too.  This also arrives flat and is easily set up into a rigid desk-top display with plenty of print area on both sides.  Once again offering interactivity, lots of print room and “keepability” it is a tactical marketing item that will work hard for you.

For more tactical marketing ideas see popupmailers