Swatch Card Pocket-sized Product Offers Versatility as Event Marketing Product
To be included in The Events Emporium a marketing product must have proved its value as a successful piece of events marketing material. One product has done this on a number of occasions and yet it is rarely produced in the same configuration and therein lies the attraction. Swatch cards area a really good marketing idea as they can be made to virtually any size and shape and can contain as many pages as you like. It can be produced as a basic fan of card or it can come with a four-page cover. It can be a pocket-sized product or, with the addition of a bead chain, it can be a reference product to be hung on a hook.
A swatch card is a great way to display several pieces of information under one heading. This makes it ideal as an events publicity idea. The swatch card can be produced as a conference agenda for example; the front card showing conference headings and subsequent cards giving details of the speakers. Another example could be as a calendar of events. The front card could announce the series and the following cards could give details of each actual event. Swatch cards could also be used at a product launch to announce a new range – the front card gives the title of the range and the rest of the pack gives details of the individual products.
The size and feel of a swatch card are other plus points when considering its suitability as a piece of events publicity. Swatch cards are usually produced as pocket sized items, the most popular sizes being credit-card sized or size A7. Both of these sizes will fit neatly into a pocket or handbag which makes them ideal as an information handout at exhibitions, events and conferences. The fastening mechanism which allows the cards to splay out like a fan has a very satisfying feel to it and gives the product an interactive, tactile quality which adds to its appeal and success as an exhibition handout or event giveaway.
Swatch cards can be made to order and can come in a variety of guises. We have made them with and without covers. They have been produced in various sizes up to A5. We have made them in special die-cut shapes – circular, shaped like a tear-drop, bottle shaped and so on. This adds to the visual appeal of the product and makes it an extremely versatile option when considering your event publicity materials.
