Size Does Matter and Small is Best – Especially for an Exhibition Giveaway
How many times have you heard the expression “Size Does Matter”? It always seems to refer to large items. Well, in some instances, the opposite is true and in the case of exhibition and events handouts, small is best!
The attraction of the mini starburst as an event publicity product lies in its size and in the folding mechanism. When the cover is opened it reveals a display that is roughly twice of the cover. However, it is the fact that the closed size is only the size of a credit card that makes the product a popular choice as a piece of event publicity material for use as an exhibition handout, an event invitation, for maps and directions and for seating plans and exhibition hall layouts.
Pocket-sized products are an ideal choice for so many pieces of event publicity material. Exhibition hall aisles can become littered with discarded leaflets and bins overflowing with unwanted literature, so your choice should be an item that doesn’t suffer the same fate. Even in your customer’s office, it is quite possible that a leaflet or flyer will be filed, thrown away or simply go missing. However, a neat piece of pocket media is much more likely to be kept in a purse or wallet. This makes the mini starburst a perfect selection for your event publicity. The example in the picture was used as an invitation to an events experience to promote the Copenhagen area as an events destination.
If you are looking a fun event product then you must consider the exploding Two Pop Box as an event handout – another excellent marketing idea. At the heart of the product are two pop-up cubes which are powered by rubber bands. These are compressed and loaded into the little presentation box. When your customer opens the Two Pop Box, out jump the two cubes to create a big surprise and a lot of fun.
The fun surprise of the Two Pop Box is obviously what gives the product its obvious attraction but the fact that it is fairly small opens up the possibility of using it as a fun cover mount on the exhibition guide. The product has been used as a cover mount on auto magazines in a successful launch of a new car.
