Simple Ways to Create Effective Direct Marketing Campaigns

The F A Cup Final is this weekend and a lot of fans will be travelling to Wembley to see the game with their replica kits and scarves; others will be watching in the pub or in the comfort of their own home with their feet up! You can put your feet up and wait for the phones to ring if you use creative and unusual direct mailing products for your next campaign.

Tackle your Customers with the Interloop Mailer   

Sending the Interloop Mailer for your next marketing campaign will capture your customers’ attention and keep it. This product is one of the top players and is a super interactive and amusing design.  To reveal the message your customer has to turn, turn and turn again which keeps them entertained and also creates a post-match analysis with co-workers. Everyone in the office will be waiting for their turn to have a go – consequently your advertising exposure is greatly developed too. The turns of the Interloop Mailer seem to go on forever and it is very addictive, your customer will not be able to put it down. This certainly scores the hat-trick for Open, Read and Respond products.  

Wheel Charts Score Well   

Excellent B2B response rates can be achieved with the Wheel Chart.  Almost everyone recognises them as information wheels; however as a Direct Mail product the Wheel Chart is on the transfer list and is becoming more popular than ever.  Another very interactive product since your customer has to manually turn the wheel to read the full communication. The Wheel Chart is scoring well for financial institutions, pharmaceutical companies, local government bodies and others. 

Push up to the Premier League with the Push -Up Pen Pal

The Push-Up Pen Pal really is a striker for Direct Mail marketing promotions; a desk-top product that is easily erected in seconds and will sit on your customers’ desk as a permanent reminder.  This item is available in lots of different designs – different shapes and sizes and with or without a header card. With hundreds of businesses sending promotional pens you can lift the trophy by sending something unusual to hold all those pens, along with other stationery. The format makes it perfect for printing a calendar on – another fabulous idea and guaranteed to increase response rates.

For more direct and dimensional mail ideas please see the website whitneywoods