Promotional Interest in Cardboard Engineering Promotional Pop-Up Cards Soars After Recent Spate of TV Ads

 In recent weeks TV ads have been aired which show characters appearing from pop-up cards and pop-up books and this has created an upsurge of interest in cardboard engineering and particularly in custom made promotional pop up cards. This is good news for our industry but here’s a note of caution to creative designers – keep things simple to keep your job affordable.

 We always say that the level of affordable cardboard engineering for promotional applications is much more akin to Blue Peter than to Origami Master – and it is true! You see, all of our promotional pop up products are printed, die-cut and then assembled by hand right here in the north of England and even though the cardboard engineering techniques are kept relatively simple, the hand assembly is very time consuming.

 When you get hold of a children’s pop up book featuring very intricate pop up mechanisms it is certain that, whilst it might have been designed and written in Britain, the book itself will have been produced in Asia.

 Fortunately, from a promotional point of view, some of the most dramatic effects used in the production of pop up cards are created by very simple mechanisms such as the “V fold”. Using the instance of a standard A5 four-page card, a V-fold can give you a very impressive centrefold pop-up figure which can be up to 190mm high and 270mm wide! However, most product advertising would call for something rather less ostentatious but creating equal impact for the all-important first impression.

 There is no need to shy away from cardboard engineering as we are happy to help you with the mechanics of your own promotional pop up card in order to make the design process as simple as possible and we can supply samples of items that we have produced on behalf of other clients. Just remember the golden rule – keep it simple and affordable. Trying to be extra clever can sometimes send the costs soaring without making a whole lot of difference to the card’s impact on your customer – and remember, your customer’s impression of your promotion is the only one that really matters.