Promotional Ideas to Increase Footfall and Advertising Potential at your Trade Show

Promotional Ideas for Trade Show Advertising and Event Invitations

After all your hard work deciding which shows to exhibit at and planning your budget for advertising you need to have a good target audience and persuade them to attend.  Promotional ideas that capture attention are the best way to capture attention and ensure that your efforts have not been in vain.

Pop up Products – Attention-Grabbing Promotional Ideas

Any of the pop up mailers are perfect for designing as event invitations since they are sent out in chunky mailers and stand out from the crowd of boring flat letters and pamphlets. As soon as the mailer is opened the pop up product leaps free and delights your attendees straight away.  Full focus is on your company, your message and your event which is exactly what you want. By printing a call to action or an RSVP on your bespoke pop up product you can rest assured that you will increase footfall greatly because your invitation cannot and will not be ignored. 

Exhibition Give-aways and Novelty Promotional Ideas

So now, once they are attending your Exhibition or Trade Show you need to keep their interest on your products or services. Every guest and visitor will be inundated with business cards and brochures so you need to be different and ensure that your promotional ideas are take away for future reference and not simply thrown into the recycle bin!  I could talk all day about unusual products but have selected the A7 Carry and Keep and the Little Big Cards since they are favourites of mine.  Both products have sturdy outer covers that open up to reveal huge sheets with information on both sides. The significance of both the Carry and keep Card and Little Big Card is the fact that they can be carried in a pocket or handbag for easy referral.  The Little Big Cards are available in A7 and credit card sizes too so you can choose which suits your requirements best.

For more events ideas with demo videos and photographs see popupmailers and whitneywoods