New product launch – Subtle marketing ideas

Let’s imagine we are given the task of marketing a new industrial product – maybe it could be a pack of wet-wipes for canteen counters. One way to promote this product could be to use a pop-up cube or a pop up cuboid in the shape of the actual pack, this would work perfectly well for product marketing if the graphics were done tastefully but perhaps the pack itself does not really carry the product launch message. Let’s assume that the real message is that a dirty, grubby counter top or canteen table can be wiped clean in a trice. That’s where our “before and after” mailers could tell the story.

We have a range of promotional mailers which we call Dissolvers which do a perfect job of telling a “before and after” story. Each product has a window on the cover. Pull a tab and the picture in the window dissolves into a new picture. From grubby counter top to sparkling clean work surface. The Dissolvers have proved to be successful interactive mailers when used in this particular way. They come in various formats and sizes which adds to their versatility as product marketing tools.

Another attention-grabbing product with changing pictures is our Flicker Card which is an extremely tactile product. Pull a tab and pages turn in quick succession to give the appearance of moving pictures. Another great marketing tool for our new product launch! Flicker cards have been produced in three sizes and usually have just six flick-over pages but the piece has plenty of room for product marketing messages and is suitable for direct marketing.