Pop-up Mailers are the Best Direct Mail Ideas

Customised Pop-up Mailers - Handbags

In this Olympic year we need to know that we have the winning formula and this is also true with you direct mail campaigns.  Pop up Mailers that have the ”wow” factor and make your customers take note will soon have your sales team racing across the finish line and winning gold. The best direct mail ideas are the ones with tactile and amusing qualities, I share some of the more unusual and eye-catching designs with you here today.

Olympic Torch – Pop up Lantern 

Soon the Olympic torch will begin its journey across the UK encouraging audience participation as it travels though villages and cities as a symbol of hope.  This year you need the best direct mail ideas to compete for your customers’ loyalty and I have the magic formula – pop up mailers.  The Pop up Lantern is particularly apt for this Olympic year and due to its novel shape and eye-catching qualities it will impress as it bounces from its custom mailer as soon as opened.  Carrying your advertising message it captures attention and keeps it for a long time too.

Pop up Handbag – Designer Style

Another more unusual shape of pop-up mailers are the Pop up Handbags; in true A-list celebrity style these really do add kudos to a marketing promotion.  Leaping free from their custom mailers they have plenty of print area and look very chic indeed.  Recently designed to look like a sports bag or a gym kit bag they played a key role in a successful marketing campaign – feedback was gold medal standard.

Cuboid – When Traditions Count

You may be like me, rather old-fashioned and prefer a more traditional shape. My children tease me all the time about how I prefer the old-fashioned ways.  The Pop up Cuboid is still one of the best selling pop-up mailers and definitely one of the best direct mail ideas.  It has a large print area, can have pen holes or a coin slot in too which transforms it into a desk-top novelty – a champion product and a frontrunner for increased response rates.

For more pop-up mailers and direct mail ideas see popupmailers