Why do so many people find second rate work acceptable?

Here’s another quote from David Ogilvy and it’s one that gets me going! “Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing as demoralizing as a boss who tolerates second rate work.”

 That’s what it’s like at Whitney Woods. We’re always learning and always trying to improve and the better we get, the more enjoyable the work becomes. There’s less hassle, fewer problems and more satisfied customers. The boss doesn’t accept second rate work and the quality maxim breeds nothing but good habits, good service, good work and good customer relations.

 The thing that gets us going is when our interactive marketing products are overlooked in favour of a boring leaflet or booklet. There’s nothing wrong with leaflets and booklets – but you should see some of the mediocre tripe that businesses put out in an effort to gain custom. You need look no further than the stack of mail that landed on your desk this morning to see some of the mundane efforts that are sent in the name of B2B direct mail.

 When you take a look at some of the stunning examples of B2B promotion that have been produced by marketing professionals on our own interactive marketing products you will see why we despair at the other stuff! Take the Delta starburst as an example – produced in the shape of a pansy to match their product. Or the Cinderella Jumpinjax which attracted record attendances to the show. The very effective Synectics  cover dissolver is another great example of good B2B marketing. When you see these, how can you settle for something second rate?