Paper and Printed Promotional Items vs Digital?

Printed Promotional Pen Pals - Effective Marketing

Traditional design techniques and direct mail is back in business in a big way. Time and time again it has been proven that giving your customers something to handle gets your message across whereas digital marketing may win the race for speed but is soon forgotten if indeed read in the first place. In today’s blog I highlight some products that use creativity and amusement to ensure that your direct mail marketing with paper and print works every time.

Desk-top Printed Promotional Items

Desk-top marketing will always increase response rates because it has the added advantage that your customers will keep your marketing product and constantly be reminded about your company and company details.  A pen holder is a terrific way to use printed promotional items to impress both customers and prospects and by adding a pop up action to your pen pots you can easily add an entertaining feature that will grab attention immediately – and then keep it for a long time too.  My favourite is the Power Pen Pal because it leaps from your customised mailer when least expected which is a great surprise; it has plenty of print area for your marketing message and it sits on desks and work-stations continuing to enforce your advertising.

Phone Holder – Traditional but Trendy

The Pop up Phone Holder is a great way to use printed promotional items for your next marketing campaign. Sent it in your customised chunky mailing wrap ensures that it is opened immediately.  The Pop up Phone Holder has plenty of print area; two pen holes and you can even have a small calendar affixed to the front is you wish.  With this marketing product you are sticking with traditional direct mail marketing with paper and print yet keeping up-to-date by giving your customers and prospects a desk-top mobile phone holder they will use each and every working day. How many digital marketing formats work so well?

For more information and ideas see popupmailers

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