Open, Read and Respond – Three Rules for Direct Mail Success

Direct Mail Success with Entertaining Marketing Products

You need to know that your direct mail products will be opened, read and most important responded to so I will let you into a secret here today. Use high impact and entertaining products that are guaranteed to get a response and impress your customers at the same time. 

Pop up Products Produce Best Response Rates

Pop up products are the “bees knees” for direct mail response; arriving in your customised mailers they look enticing and simply beg to be opened.  On opening the pop up products leap out when least expected which is a great surprise and captures full attention every time.  The pop ups come in many shapes and there is always one perfect for your current marketing campaign.  A recent example was a Pop up Diamond which was designed and mailed for a well known corporate organisation communicating about a new product.  Their message was about shine and gleam and they reported that the Pop up Diamond was their best yet for direct mail success.

Interloop Mailer – Rotating and Fascinating 

For entertainment and successful open, read and respond the Interloop Mailer is a first class item for direct mail.  Very cost-effective to mass-mail your customers will find the product fascinating as they have to turn and turn again to reveal the full message.  It always reminds me of the Rubik cube as you rotate the Interloop over and over again.  It is available in different sizes and is a best selling product for guaranteed direct mail success.

Push up Pen Pal – Perfect for Longevity

A Push up Pen Pal arrives with your customer flat and is erected in second; it is a direct mail superstar.  For open, read and respond it is second to none and does exactly what the name suggests – you push it up, it holds your customers pens and it becomes a desk-top friend for a long time indeed.  Perfect for direct mail success.

For more ideas and information see popupmailers