Get Noticed with Direct Mail Ideas to Grab Attention and Keep It

Direct Mail Idea - Extender Card - Gives Your Campaign Extra Oomph

Please don’t dismiss the thought of direct mail as being “old hat” and out of date. This is not the case at all, in fact in our world of junk e-mails and digital bombardment you can get yourself noticed and increase brand recognition and response rates.  However, you direct mail does have to stand out; if it looks like everything else in the mail tray it will get handled the same way and end up in the trash can.

Get your Prospects and Customers Attention Immediately

Adding a surprise element to your direct mail marketing campaign is easy with pop up marketing ideas. The key factor with pop up marketing is the fact that your product leaps free from your bespoke mailing wrap as soon as opened. This is never expected and is such a great surprise that your prospects and customers cannot fail to see your message.  The Pop up Cuboid is a popular choice for direct mail.  This product has received tremendous feedback from satisfied clients who have reported increased response rates.  You can add a coin slot or pen holes to your Pop up Cuboid to ensure that it is kept even longer making this an ultimate get noticed, grab attention and keep it direct mail idea.

Busy Hands – Essential for Effective Direct Mail

Keeping your direct mail ideas different is the main objective and keeping your customers and prospects hands busy with interactive and creative mail is essential too.  One of my favourites is the Extender Card which as the name suggests extends from its original size as the card is pulled at one end. This ticks all the boxes for effective direct mail to grab attention and keep it.  It is sent out in a chunky wrap to stand out in the posting tray, it has a large amount of print area for your message and call to action and it is amusing and entertaining for your target audience too.

To see testimonials from satisfied clients, to chat to our on-line advisors or order FREE samples see popupmailers