New Marketing Ideas in the In-store Niche of Bottle Promotions

We have introduced a new range of bottle media products to our website to bring new options to advertisers running bottle promotions. It seemed that nothing new was coming up on our supermarket shelves and so it was time to take up cudgels on behalf of beleaguered designers and deliver some new options. The result is the new range of bottle media called The Bottle Boutique and this is one on the new ideas.

Traditional cones and towers which sit on bottle necks have been around for ages and whilst they remain perfectly functional they don’t really offer much room for print and nor are they particularly eye-catching. We have taken the basic design a step further to introduce three interlocking collars that stand proud from the bottleneck not unlike the style of a bow tie. We have produced the bottle bows in three simple but attention grabbing shapes – a star, a love-heart and a butterfly. Not wishing to make life complicated, we have called these bottle collars a Star Bow, a Love-heart Bow and a Butterfly bow.

The Love Heart Bow is an attractive and innovative new bottle collar offering an extremely impressive display that cannot be overlooked on supermarket shelves. Unlike traditional bottle collars that cling to the bottleneck and offer no enhancements to catch the eye, Bottle Bows have wings and it is these aspects of the bottle media display that will make your promotion stand out on the supermarket shelves. Love Heart bows are formed by a very simple but effective interlocking mechanism and are supplied flat, folded and locked ready to place onto the bottleneck. Another neat new marketing idea from Whitney Woods!