Mailing Packs – Custom Made for B2B Direct Marketing Campaigns

Our research tells us something that is fairly obvious. If a nice shiny pack arrives in your mail it will grab your attention more than any of the flat white envelopes. With that in mind we have added an extra product to our range – bespoke mailing packs. We can make these as folders, as sleeves with trays or as boxes. The style is up to you but whatever you choose will be a massive improvement on a white envelope!

Our automatic pop-up products are supplied with their own custom-printed, sturdy, all-board mailers as they look simply ridiculous in an ordinary envelope. The internal rubber band tries to force the product to pop-up and as a paper envelope offers no resistance, the product pops up as far as the envelope will allow leading to your prestigious promotion looking something like a bag of crisps! Most of our manual, interactive products are supplied just as they are. We figure that you might want to keep mailing costs down and put them in an ordinary envelope for mailing purposes.

Mailing Packs will have a Better Response Rate than a white envelope

However, whilst we acknowledge that white envelopes are one of the cheapest mailing options, we firmly believe that mail is much more likely to be opened and read by the person that you want to reach if it arrives in a neat little box or mailing pack. It’s what the American’s call “dimensional marketing” and the success rates have proven to be far higher than “flat” mail in white envelopes. A glossy, printed pack looks much more like a gift and will be opened with anticipation.

Of course, mailing packs can be used to improve most promotional materials. Your product doesn’t have to be one of our high-action mailers. It could be that you want to create a different tone or it could be that the product that you are mailing just isn’t terribly exciting by itself. Our own parking discs are a good example. They are an everyday object for counties throughout the UK and so to enhance their appeal as a promotional product we needed to “dress them up” in an attractive mailing pack. We can do the same for your promotion.