How to Increase Direct Mail Response Rates with Creative Dimensional Mailings

Wow – what a weekend for the residents of Manchester, UK – the two main football teams have something to celebrate; an F A Cup win for one after 35 years without a major trophy and top of the Premier League again for the other. I have some tips to make sure you have something to celebrate next time you send a direct mail campaign to your customers and potential customers; my hat-trick chunky mail favourite choices are:

Sideshooter for a Perfect Score Every Time

The Sideshooter is a product that kicks into action from the touchline straight away; as your customer opens the chunky mailer the two arms shoot out simultaneously and it almost triples in size right before their eyes.  This is such a surprise that you have your customers focus immediately and the novelty value of the item will mean they view you in a positive way.  With good graphic design this can be a real winning formula.  

Extend your Customer Base with the Extender Card

The Extender Card is a superb product for communication about extension of range and products, growth of business but lends itself to any advertising campaign. With this item your customer manually pulls out the card to reveal the full message and once again it almost triples its original size.  As your customer pulls the card from the sleeve they are intrigued and it always evokes a smile when the card keeps coming and coming.  There is plenty of room for print and with a little imagination this can be the top ranked player for your team.

 Unusual Push ‘n’ Pull Product 

Along similar lines of chunky mailer and customer surprise the Push ‘n’ Pull is an ingenious product that starts to work as soon as the Ref has blown his whistle. The amusement begins when your customer pulls the tab at one side and the other side extends at the same time; by pushing it back again both sides retract together.  The Push ‘n’ Pull has been a feature of many marketing campaigns for blue ship companies including financial institutions, food industry and pharmaceutical companies to name just a few. 

For more marketing ideas see the website whitneywoods