How to Impress your Customers with Interesting Direct Mail
Pus and Pull - Extending and Interesting Direct Mail Piece
Capturing attention is easy when you use interesting direct mail that cannot and will not be ignored. Gone are the days when a postcard or a boring flat letter cuts the grade; you need bold, entertaining and interesting direct mail products. Customer interaction is essential to ensure that your marketing message is read and today I have highlighted three products that will do this for you:
Push and Pull – Entertaining Action
The Push and Pull is a very interactive form of direct mail indeed; it almost triples from its original size and gives you a very large print area for your marketing communication. The entertaining element with this design is that as your customer pulls a card at one side another card ejects at the same time; and when they push it back both cards retract together. Interesting direct mail pieces like this mean that your customer will pick it up again and again and your message hits home in a clever and amusing way.
Pop up Pyramid – Add Kudos to your Direct Mail
All the pop up products grab attention as they erupt from your customised mailer but my favourite is the Pop up Pyramid. I love the shape of the Pyramid since it has an air if elegance and grandeur. There is plenty of print area on the product and the mailer and you can even have pen holes in one face too if you wish which easily transforms it in to a desk-top novelty. The angled shape of the Pop up Pyramid is a fabulous alternative to the Pop up Ball and Pop up Cube and makes an interesting direct mail piece that attracts attention not only from your intended target but co-workers too.
Interloop – Rotating and Playful
The Interloop Mailer is a very playful and interactive format for interesting direct mail. In this case your customer has to turn and turn again and again to reveal the full message. The captivating and revolving action transforms your marketing communication into a very entertaining piece that once again will be picked up again and again.
For samples of these and other inspiring ideas click here and for prices click here
More information, ideas, photos and videos can be viewed at popupmailers