Impress your Customers with Interactive Mail and Creative Mail Ideas

March is the month when the spring flowers begin to bloom and brighten up the world and our thoughts turn to the lighter evenings. We hope to say goodbye to the cold winter weather for a while and we seem to get more energy! Spring-cleaning becomes top of the agenda and this can be at the office as well as the home – I have some tips for a “clean sweep” to your direct mail ideas this spring:

Adding a Coin Slot increases Sales potential

Sending your customers a gift for their desk is a great way to ensure that you are in their focus each and every day for a long time.  The automatic pop-up products are successful in their own right, however by adding a coin slot they are transformed easily into a money box desk novelty. The most popular shape is the traditional cuboid shape, however there are also some unusual and eye-catching shapes; examples are the pop-up house and pop-up handbag.  With your custom printed details you can amuse your customers with the money box, whilst sending a very serious message at the same time.  Ideas for the money box are:  swear box, save a penny a day for local charities.  A well reputed financial institution is currently using the pop-up house money box with the message “savers start from a young age………. and grow with us”.

Into the future with a Flicker Card

This is a very distinctive product with lots of fun and potential for direct mail and trade show giveaways.  The inner cards flow through simply by pulling the end tab and your customer cannot put it down.  There is plenty of room for product information which makes this an ideal choice for a trade show giveaway.  Recently the Flicker Card was used to portray the range of themed cruises at a travel and tourism exhibition for a reputable tour operator. They reported excellent feedback and a significant increase in bookings and felt that the flicker card was an important factor of the overall success.

All round fun with the Pop-up Ball

The Pop-up Ball is a tried and tested fun product which can be sent as a pen holder or calendar – or both!  The product leaps into action from the custom mailer and surprises your customer which makes it an instant hit and a talking point.  For a most memorable product to get you noticed the Pop-up Ball is the one.   There is a great amount of room for your custom printing and for extra novelty the ball can be sent as a lantern with the simple addition of two handles.

For more ideas and information please see the website pop-up mailers