Fresh ideas for promotional print for the tourism industry
Tourist information centres are full of tourism guides that all look alike and don’t make any real impression. People pick them up, but then put them down and forget about them just as quickly. Making your tourist info guide something that people will want to hang on to is the key to making is successful. To achieve this you need to make your sightseeing guide interactive.
Products like our flicker book will really get people to notice your tourism event. As they pull the tab to the right, the book come alive as the pages jump in to action turning themselves over one after another so that all your information is flashing before their eyes. A pull and push would also grow their interest, as they pull the tab to the right the product is forced to grow as two new pages are revealed from either end, teasing them with more information about your attraction.
If you’re planning a number of events throughout the tourism season, a portable product which people can keep and carry with them easily will be key. To successfully communicate this volume of information Starburst, Tripleburst and U-card would be ideal candidates. In their folded state, these products are compact and portable. Once fully opened and extended, they still have the capacity for a timetable of events, map with directions, show times and pricing information and a summary of information about each of event.
When you’re creating a direct mail campaign to promote you’re up and coming special event, you’re invite should set the tone for the event, create a buzz and put out enough energy to get people interested. A pop up mailer might just be the thing you are looking for. As it arrives to your intended guest, the popup mailer might appear inconspicuous enough, but as the wrapper is pealed open a pleasant surprise is revealed. The rubber band mechanisms in our pop up products mean they spring in to life capturing the attention of everybody in close proximity. Our wide range of shapes mean they can easily be customised with your graphics and designs to best illustrate and promote your special event. One example might be our Hexapop product which is quite gem like in appearance. This might be used to promote a rare jewellery collection being displayed as a special event at your gallery. Or if you where having an ancient Egypt display at your museum, the Pyramid could be the perfect choice.
