Effective Promotional Marketing with Custom Printed Products

Today is St Patrick’s Day, a national holiday in Ireland and traditionally a day for merriment, dance and music.  The day is celebrated worldwide with traditional Irish Music and Dance, pints of Guinness and meals of corned beef or bacon with cabbage.  Irish Dance is very entertaining and full of energy and this is exactly what promotional marketing products should have to ensure that they are effective and get your sales enquiries soaring.

Irish Step Dancing with the Jumpinjax 

Traditional Irish Dancing is vibrant and fast, with lots of energy and fun, rather like the Jumpinjax marketing product. This cheeky little product delivers your message with fun and will most certainly be a talking point immediately.  The Jumpinjax arrives in a custom mailer which stands out amongst the rest of the post and as your customer opens the slide tray and four small cubes leap out with a “rat-a-tat-tat” it always generates a positive response and leaves a lasting impression.

Light up your Sales with Jack ’o’ Lantern

You may not know this but the tradition of a carved lantern for Halloween actually started in Ireland and originally swedes and turnips were used rather than pumpkins.  On St Patricks day there are many parades held all over the world and more traditional lanterns, jack ‘o’ lanterns are carried which turned my thoughts to the Pop-Up Lantern.  This product meets your target audience in its’ own mailer called a “zippalope”  and once opened it springs out and definitely brightens up the day. It is currently being used for a B2B promotional campaign for an events company with “moonlight” in their name and they have reported excellent feedback.

Luck of the Irish is not always enough

In Irish folklore the shamrock and the leprechauns are supposed to be lucky but you cannot simply rely on “the luck of the Irish” for your advertising and marketing. Another product which is very interactive and will grab attention instantly is the fabulous Push ‘n’ Pull.  Once again this product sits in the morning post temptingly in its own custom mailer; and when your customer opens it by pulling a tab at one end the other end shoots out simultaneously which takes them by surprise. Different varieties are available and this is a product that is very popular for trade show give-aways aswell as Direct Mail.

For more information please see the website pop-up mailers