Effective Magazine Advertising with Creative Inserts
When you invest your advertising budgets on magazine advertising you need to know that it is a wise spend. By using creative and unusual ways to grab attention from the reader you can be sure that your B2B advertising will soon have your telephone ringing! There are lots of novel ways to create interest in your advert or editorial, my favourites are:
Bound-in Inserts with a Pop-Up Card Catch Attention
When picking up a magazine and flicking through a bound-in insert will be exactly where the pages fall and hey presto – your advertising is a success! Made from heavier material and bound into the spine of the publication ensures that your advert or news item is always the first one to be viewed. This is pure genius in ensuring that the reader sees and digests your advertising or article. So why not make it even more appealing and successful with a stand up card? A pop-up card insert will create instant interest and with clever design can portray anything from buildings to people.
Cover Mounts with Energy
For a powerful magazine commercial or announcement the 2-pop cover mount offers the ultimate reaction-grabbing qualities. Cover Mounts attract attention and ensure that the publication stands out amongst the rest but I love the fact that by adding a bit of fun the reader is captivated! The mischief with the 2- pop cover mount is the fact that it is a small pack with a flip-open catch. Once released 2 x small pop-up cubes erupt from the pack and this takes the reader by surprise. There isn’t a lot of printing space with this design so you need to get straight to the point, however it is really cute and extremely effective.
Spring into Action Cover Mount
The 2-pop has what I call a “big brother” which works on the same principle but with 4 x pop-up cubes! There is more room for printing with this one which is always a popular choice not only for cover mounts but promotional mailers and trade show giveaways. Called the Springbox it has a quirky and fun nature and readers are mesmerised by it!
For more information and ideas see the website pop-up mailers