Direct Mailing for Brand Awareness Strategy

Direct Mailing - Essential for Brand Awareness Strategy

Direct mail is just as important now as ever especially for your brand awareness strategy.  Exciting and entertaining direct mail keeps your company in mind and increases your brand loyalty and sales potential.  Need some ideas? Read on for three great designs that capture attention – and KEEP it!

Direct Mail Pop-ups Surprising and Memorable 

The automatic pop-ups never cease to amaze me; the response is phenomenal since they all leap free from their mailers as soon as your customer opens them! This captures maximum attention immediately and creates a talking point with co-workers. Just last week I heard of a guy who kept replacing his Pop up Diamond into its wrap and went round all the offices of his building showing everyone how it jumped out – and this was 5 x floors of offices!! This worked a treat as part of brand awareness strategy for a large company.

Make a Date with Pop up Calendars

Adding a printed calendar to your pop-up direct mailing is a superb way to ensure that your brand awareness strategy continues to work long after your initial campaign. There are many pop up products suited to hosting a calendar, my favourite is the Pop up Cube; it sits proudly displaying your brand logos and each and every day your company is in your customers focus.  Some clients add pen holes as well – transforming the pop-ups into two-in-one desk-top gifts!

Push and Pull – Push up your Sales and Pull in Brand Loyalty

The Push and Pull is an interactive direct mailing piece that is very eye-catching and tactile. To read your message customers pull a tab at one side and the other side ejects simultaneously, push it back in and they both retract together too.  This is a top choice for brand awareness strategy and whichever size of Push and Pull you chose you have a huge amount of print area too.

For more interactive direct mailing ideas see popupmailers