Direct Mail is here to stay – Impress your Customers with Memorable Marketing Products

Direct Mail is here to stay BUT you MUST make it memorable with Pop up Cubes

Almost every day recently I read reports stating that direct mail is not going anywhere; it is definitely here to stay.  Digital channels are becoming more prevalent and an important part of your marketing strategy but you cannot afford to dismiss the effectiveness of direct mail. However you do need to get your mailing products right with memorable and fun to read marketing products.  Playful qualities and an element of surprise add to the overall impact and increase your exposure greatly.

Pop up Cube – Think Outside the Box

Thinking outside the box with a Pop up Cube for your next direct mail marketing campaign is a winner every time.  What better way to impress your customers than with a pop up box? This is a great way to surprise your customers and prospects as it leaps free from your customised chunky mailer as soon as opened. This grabs immediate attention and cannot be deleted in a second like an e-shot can. Memorable marketing products of this calibre capture attention and knock spots off e-shots and twitter feeds.  The versatile Pop up Cubes are available in four sizes; the smallest is 75 mm and the largest is 120 mm with two in-between that are ideal to have pen holes in too.

Side-shooter –Interaction and Surprise

The  Postcard Side-shooter pop-up mailer has a key feature in that as soon as your customer or prospect takes the Side-shooter out of its chunky envelope two extra printed panels shoot out from the main body extending it to almost 3 times its original size! We have been very surprised by the very wide range of advertising and marketing ideas that have been used with the Side-shooter – covering promotions for pet foods; pharmaceutical supplies; a new housing development; a new magazine title – in fact all kinds of direct mail ideas. Memorable marketing products and fun to read direct mail products really do work and are picked up again and again unlike e-shots that are gone forever.

For more ideas and inspiration, to order FREE samples of our business communication products visit popupmailers.co.uk where you can also or chat to our team live on-line.