Think Direct Mail is Old Hat? It’s not – Creative Mail is both Trendy and Effective

Creative Direct Mail - definitely not old hat! Grab Attention Fast!

Are you under the impression that direct mail is old hat?  Well I know that you should think again but just as hat fashions change so should your direct mail marketing products. Today I have chosen three very different yet equally effective creative mail ideas to grab your audience attention, and keep it. I read a quote recently – “busy hands are buying hands” and how very true it is.  Interactive direct mail products make the very best marketing ideas and increase response rates too.

Put a Pop up into your Next Direct Mail Campaign

The Pop up Marketing ideas are the top hat for direct mail campaigns for a few reasons, firstly they are sent out in chunky mailers that cannot and will not be ignored. Secondly they jump out as soon as opened when least expected gaining maximum attention.  Last but not least their unusual format and interactivity means that they are never dismissed as “junk” and are kept on desks and work-stations.

Interactive and Extending Product – Sideshooter

The Sideshooter puts an extra oomph into direct mail projects; the key feature being that the product almost triples in size as it is removed from the customised mailer.  Two arms shoot out from the main body which is a great surprise and captivates your audience immediately.  How many other forms of digital marketing can say the same? The Sideshooter is one of the creative mail marketing ideas for attention-grabbing and it gives you a great amount of print area too.

Cover Dissolve – Opens up to Change

Direct mail campaigns advertising change or “from this to this” need the Cover Dissolve direct mail idea.  The Cover Dissolve is a marvellous feat of paper engineering; simply by lifting the cover your customers see a changing image. This ticks all the boxes for interaction and playfulness and means that your marketing message is opened, read and most importantly responded to.

For more creative mail and direct mail ideas see popupmailers

FREE samples can be ordered by clicking here