Direct Mail Advertising and Creative Marketing Strategy Tips

Are you on the wind-down for the Christmas Holidays? Will you return to work within the New Year with a renewed zest for your marketing campaigns and advertising promotions?  If so you need direct mail advertising products and a creative marketing strategy that you can rely on to increase response rates and generate extra sales. I have some fabulous ideas that will amaze and amuse your customers and get your New Year off to a flying start:

Pop-up Products are Versatile – Refreshing Ideas

The pop-up products are great aren’t they?  They surprise your contacts with the vigorous way they leap from the custom mailers which is great for direct mail advertising but did you know there are many ways that they can benefit business?  Sometimes we do not see the different ways of using the same product; we are blinkered so try to put a square peg only into a square hole when often it is much more pleasurable to try the other shapes!  All the pop-up products are ideal for direct mail campaigns and you already know that but did you know that they also make great Event Invitations? They arrive with such gusto that they cannot be ignored and you can rest assured that your RSVP will be acknowledged.  What about Desk-top Calendars and Pen Holders?  Most pop-up products are easily adapted into desk-top novelties which will sit on desks for a long time working for your company or organisation each and every working day. The pop-ups are products you need to add to your creative marketing strategy.

Trade Show Give-aways – Add an element of Surprise

Have you thought about using the pop-up products for trade show and exhibition promotional products?  Maybe not but in my experience the Springbox and Two-Pop make perfect little novelties that add an element of amusement to the carrier bag full of brochures and pamphlets your visitors have collected along the way.  I have done this myself, I have returned to the office with the obligatory bag of piles of flyers and business cards – but if there is something that really catches attention it makes me investigate even more. 

If you would like to see more information take a look at popupmailers