How to Make Creative Direct Mail an Essential part of your Direct Marketing Techniques

Creative Direct Mail Pen Pots - Essential Direct Marketing Technique

You have done your research and you have your target audience, probably consisting of past and current customers and prospects too; you know what you have to say but how do you ensure that your message gets across?  It’s easy with creative direct mail that is full of energy and interactivity.  Digital channels are widely used these days and reap some rewards; however it is proven again and again by sending your readers something that they can physically handle increases response by far:

Pen Pots – Desk-top Direct Marketing Pot-ential

Pen pots are a fantastic way of reminding your customers of your company details every single working day. Creative direct mail in a desk-top pen pot is a great way to build customer loyalty and boost your brand awareness.  The unusual and dynamic Power Pen Pal erupts from your customised mailer full of energy and surprises your customer and holds lots of pens and stationery items as it sits proudly on a work station.  The Push up Pen Pal arrives with your readers flat and is easily erected in seconds.  Either style of pen pot is an effective way of promoting your company and marketing message.

Jumping Cubes for extra Fun and Impact

The ultimate creative direct mail piece for me is the Jumpinjax product.  Add to your direct marketing techniques for capturing attention and gaining full focus on your marketing message. The slide out tray is released and not just one but four pop up cubes spring free. I always compare it to a Christmas cracker – but without the silly hat and joke! This is a lively and bouncy way to impress your customers immediately and give them a memorable experience. How many e-shots and social messages can do that?

Parallelogram Pop up Cards – Enhancing Direct Marketing Techniques

A Parallelogram Pop up Card with its’ stand-up central display as the main focal point knocks spots off any flyer, leaflet or small brochure. This creative direct mail piece will grab your customer’s attention immediately and direct full focus to your main selling point.  The most popular size for B2B direct marketing techniques is an A5 Popup Parallelogram Card and feedback is testament to the success of the product.

For more ideas and inspiration see popupmailers

Want to see samples?  Click here and order yours today