NC Squared

Distribution Engine by NC Squared is a plugin to the CRM to intelligently manage sales leads among teams of reps.

The highest rated lead routing application on the AppExchange, Distribution Engine makes lead distribution easy in Salesforce.

Product: Foldilocks    Use: Event Handout


The Distribution Engine app from NC Squared was built entirely using technology making it a native Salesforce application. Looking to promote the product to a new audience, NC Squared identified the Salesforce ‘Dreamforce’ conference as a fantastic opportunity. Visitors to this conference were likely to be a Salesforce user already or at least strongly considering it in the future. Potential to sell the ‘add on’ app to this audience could be huge. With their attendance at the 2016 Dreamforce conference booked, NC Squared had plenty to do.

“As well as creating an inviting booth to encourage maximum footfall on the day, it was equally important to make sure visitors to our stand left with key information about the product. This information would likely be shared with other colleagues on return to the office and be key in hooking potential customers.”

Knowing that visitors to the event would be bombarded with information NC Squared wanted to created a suitable handout. They wanted something easy to carry around, which presented information in an easy to digest format and that would hold the many key selling points of their product.

“We came across the Whitney Woods product range whilst searching the internet and felt the Foldilocks mini brochure matched our criteria perfectly. The A7 size was compact enough to fit in a pocket, plus the numerous inner cards made perfect ‘flash cards’ for our key product information.”


Product Information

Available in credit card and A7 closed sizes as standard
A7 – open size 105mm x 385mm
Credit card with 6 inner panels – open size 83mm x 405mm
Credit card with 9 inner panels – open size 83mm x 555mm
Litho printed 4 colour process
Gloss/matt lamination, spot UV varnish and other special finishes optional on cover
350gsm silk art board
Minimum order quantity 250 units

Event handout by NC Squared using A7 mini brochure Foldilocks


“The Foldilocks handouts were a great way of consistently sharing lots of key information.

Working with Whitney Woods was straightforward, both the product and service we received from them were excellent.”