Creditsafe is the world’s most used provider of company credit reports and maintains the largest owned database with over 240 million companies worldwide. Over 100,000 subscription customers from across the globe have joined our revolution by using Creditsafe to make better business decisions every day.
Following the success of the Flicker Card campaign, Creditsafe were looking to carry out another direct mail project. This time, instead of targeting new prospects and introducing their services, Creditsafe wanted to reach out to existing customers to let them know about additional services which could be of benefit to them.
“With this campaign we identified a number of existing clients who weren’t currently using our Consumer Credit Searches though potentially might find them very useful.”
From experience, Creditsafe understood that clients who made use of the B2B Marketing Data services also tended to find real value in their Consumer Credit Searches. After consulting their customer database, Creditsafe identified anybody who was using one and not the other.
“We’ve seen so many times that having greater insight on customers can help our clients grow their businesses and we really wanted to share that.”
Focusing on the theme of growth, Creditsafe felt the A6 Starburst was a great option to demonstrate this point to their clients. Starting out relatively small, the A6 folds out and ‘grows’ revealing more and more information. The various panels were perfect for snippets of key information and the ‘Starburst’ inner offered plenty of room for an infographic demonstrating how the Consumer Credit Searches could prove beneficial.
“Based on this campaign we have had an increase in customer satisfaction, as the customers served with this product offering are now more protected by the product suit they utilise from Creditsafe.”
Credit card, A7, A6 and A5 sizes as standard plus optional extra cover pages.
170mm diameter circular version also available
Card Holder and Bottle Tags versions also available as well as other bespoke variations
Litho printed 4 colour process
Gloss/matt lamination, spot UV varnish and other special finishes optional on cover
Cover is 350gsm silk art board, Starburst inner display is on 150gsm art paper
Minimum order quantity 250 units
“We had a really positive response from our customer base, who found the information informative.”