Cardboard Engineering Skills and the production of Advertising and Marketing Products

When you first see the volcanic eruption that results when you open one of our famous sample packs you will be amazed at the display and at the variety of shapes, movements and actions offered by such a relatively small box. You might well wonder, “How the hell have they created all of these?” The answer is – cardboard engineering.

 The products might look complicated but each one is created using fairly simple paper and cardboard engineering skills and techniques.

 Every one of our promotional advertising and marketing products is assembled by hand in the UK by local labour employed at our factory in Lancashire. Whilst our wage structure is our business, suffice it to say that every worker is paid above the minimum wage rate. We refuse to go down the path of exploiting cheap foreign labour markets. That means that in order to make the products commercially viable, the cardboard mechanisms have to be kept as simple as possible in order to keep assembly costs affordable.

 If a shape cannot be reproduced as a stand-alone three-dimensional pop-up product, we often satisfy client demands by creating a two-dimensional pop-up or stand-up within a four-page card. However, the simple mechanisms that create the pop-up cards are often the same basic elements that are at the heart of many of our three-dimensional creations.

 The most common devices found in pop-up cards are V-folds and parallelogram stand-ups and these two simple techniques crop up repeatedly on the world of paper engineering and cardboard engineering. There are variations, of course and there are many other simple devises in use throughout our range such as pull strips, pulleys, woven strips and using eyelets to create circular motion for example but in all instances, the maxim is the same. Keep it simple- keep it affordable.