Box clever with our promotional pop up cube
Our pop up cube holds a very special place in or heart. One of our most popular and successful products, this promotional print item was our first offering as we ventured into the world of cardboard engineering and ‘pop-ups’. In fact it was our first promotional print product of any kind. The cube was always intended for use as a promotional product but with the particular intention for use as a direct marketing piece. In a short space of time the pop-up cube successfully became established as a favoured promotional print product for business to business direct marketing, although when you consider the facts this is hardly surprising.
An extremely versatile product in terms of promotional print the pop-up cube has six equal square sides which lend themselves to innovative design ideas. In addition to the vast amounts of space for promotional print this product offers, it’s the cubes ability to compress flat for mailing which secures its place as a direct marketing winner. The pop-up cube is supplied with its own mailer, which is custom-printed at the same time as the cube. As the bespoke wrap is opened, the rubber band mechanism brings the cube to life and returns it to its 3D form with a surprise action, immediately grabbing your customer’s attention. It’s this ability to compress down and pop-up that makes it ideal for mailing.
Not long after the initial launch of this product we also realised that by adding a few holes to the top of the cube it could be successfully converted into a very attractive pen holder. This means that every time your customer reaches out for a pen, your promotional message will come into view. This simple conversion will add months to the life of your promotion and ensures that you get maximum value for money from your promotional print product. After all it makes perfect sense to get the most out of the promotional print used in your direct marketing campaign and to extend the life of the promotion for as long as possible – particularly if the cost remains the same.
