B2B Magazine Advertising made easy with Tip-ons and Loose Inserts

To ensure that your B2B Magazine Advertising is reaching your target audience and generating a good response rate you need to ensure that you use unusual techniques.  Not only do you need to capture your readers’ attention quickly, you need to retain it and make sure your message is delivered. To stand out from the crowd the following are a couple of novel ideas:

Interactive Tip-on to promote response

One way to ensure that your message is delivered is to use an Interloop as a tip-on. Tip-ons are forms of advertising or communication that have to be removed to read which guarantees immediate reaction. The Interloop is an impressive and effective form of tip-on and because it is affixed to your flat advertisement on the page, the first thing the reader does is to remove the Interloop and start to play with it.  This reminds me of the puzzles we had when we were children, very interactive and a talking point immediately.  Interest in your advert or editorial is gained quickly and efficiently with an Interloop and your message is retained rather than the reader flicking onto the next page and forgetting about it! Rarely are they discarded, they are still around long after the magazine is in the bin!

Loose Inserts with a difference

How often are there many loose flyers inside a B2B Magazine all looking the same, identical in shape and colour? Very often these are only read very quickly or not at all so why not try loose inserts with a difference, a shaped insert will always be distinctive and stand out. I particularly like the “door hanger” shape since this is perceived as a gift for the reader and will be used in a fun way, ensuring that your message is not only retained but also viewed by a wider audience.  A Car Dealership recently used the Door Hanger shape to promote a new spec of car – luxury and comfort were the key messages – hence the comparison to a “Do Not Disturb” hotel door hanger.  There is plenty of room for printing and graphics; you are definitely onto a winner with these.

For more ideas and demo videos see the pop-up mailers website