Marketing Campaigns Need Innovative Marketing Ideas

Open Read and Respond are the three words you need to think about when planning marketing campaigns.  You need to ensure that your direct mail reaches the intended target and is opened, read and digested and most importantly generates good response.  I have some unusual ideas that knock spots off regular flat flyers and letters for achieving this.

Easy to Extend Open Rates with the Extender Card

The Extender Card is a superb marketing product that is very interactive and grabs attention straight away. It is sent to your customers in a custom printed mailer which attracts attention and has your customers curious and excited to open it. Once opened the Extender Card has to be pulled to reveal the full message and almost triples in size.  Lending itself perfectly to messages about “growth”, “addition” and “extension”, however the potential is phenomenal.  

Customers Read your Message Everyday with Push-up Pen Pal

The Push-up Pen Pal is a direct mail item in a league of its own – it sits on your customers’ desk for a long time after your original marketing campaign.  It is an innovative marketing idea with lots of room for your custom print that is always perceived as a “gift” by the recipients.  There are different styles and shapes; my particular favourite is the Push-up Pen Pal with header since this has an extra card for even more message.  This desk-top item is a top class product that has played a major role in successful marketing campaigns for blue chip companies, NHS campaigns and much more.  

Response Guaranteed with Pop-up Box

The Pop-up Box or Cuboid is a fabulous direct mail item to use for marketing campaigns. Arriving in a customised mailer and leaping free full of mischief and surprise is an effective way to generate a response from your customers. The design potential with the Pop-up Box is extensive, many successful campaigns have used a Pop-up Box to depict a miniature version of a product –two examples have been a cereal box and a cat-food box.  What are you waiting for? Don’t get left behind by your competitors use innovative marketing ideas that work.

More unique and successful ideas available at whitneywoods