Pop-up Mail Shots vs A4 leaflets or spend vs ‘save’ – What’s the best way to get the most from your marketing budget?

It’s an age old dispute but in the current climate it becomes an ever more poignant one.  Is it worth spending those few extra pennies on a marketing tool that’s really different? Or should you be buckling down and watching the pennies so the pounds take care of themselves? I’m obviously going to tell you to “spend, spend, spend!” as I’m a strong believer in ‘if a jobs worth doing then it’s worth doing right’ and I’d also like to remind you of the old adage ‘pennywise, pound foolish!’ But you’re obviously not going to take my word for it, and I wouldn’t blame you! You may wish to consider the testimony of our customers though, the proof is in the pudding after all. Here is just one example but there are many others that show our range of pop-up products and interactive mailers are proven to produce results.

“We were absolutely delighted with the customer reaction to the Cinderella designed ’Jumpinjax’.  They fulfilled all of the criteria of an excellent direct marketing tool – attention-grabbing and a fun way of conveying a very clear selling message that wouldn’t just simply end up in the bin.  It’s major appeal was that we were confident that recipients would show the item to friends or work colleagues which immediately multiplied the number of people seeing the information about our show.  The Box Office went crazy after the mailing and it increased our sales by 20% on the previous year.”  

Tracey Shaw
Head of Sales & Marketing
Theatre Royal , Brighton

In addition to the fantastic results our products can offer, you should also know we offer direct mail services which means we can give you the full promotional package that you require from a supplier. To see everything that we offer go to our sister site at www.mailbyhand.co.uk