Exciting Creative Mailing Ideas for your next B2B Campaign

All the frolics begin today at Aintree for the Grand National Race at weekend and this morning my thoughts turned to crowds and meeting people, which made me think about B2B networking and mail campaigns.  You will be aware that B2B Direct Mail is back in fashion again, but maybe you need to take off those blinkers and ensure that your mail is creative and attention-grabbing from the off. I have some ideas to get your next B2B Campaign off to a flying start:

Jumpinjax will jump over the fences for you

The Jumpinjax is a tremendous product which will amaze and amuse your customers, will be shared with others and will be a talking point long after the horses have run.  The design of the product is a tray that your customer slides out of the custom mailer to reveal four small pop-ups which dance out of it to the delight of all in view.  There is plenty of room for print and this is one of the champion products for B2B Direct Mailing.  Using the Jumpinjax as your starting post will get your telephones ringing and sales soaring.

Power Pen Pal Wins by a Head

Your customers can lift the trophy with a novel and useful desk-top Power Pen Pal. Your custom print means that your details will be available each and every day; every time your customer reaches for a pen they are reminded of your company details.  You can even send with a calendar printed on as well – two in one which is definitely a winning formula.  The Power Pen Pal arrives in a custom mailer and leaps into action immediately when opened which is always warmly received.

 You won’t need a Photo Finish with a Picture Dissolver

The Dissolving Picture Family is a collection of fantastic products for creating a talking point.  These very interactive products are a source of entertainment for the both the recipient and co-workers alike.  The moving pictures are fabulous, your customers will be very impressed and will play with the product again and again and will most certainly show others which extends your advertising campaign greatly.  By simply pulling a tab or opening a cover the picture changes – these products can symbolise “change”,  “amendment” , “before and after” if you so wish.  For a product with unusual qualities you can go the distance with this one and soon response rates will be way past the winning post.

For more information see the website pop-up mailers