Effective and Creative Ideas for Direct Mail

Today is the day in the Roman calendar known as the “Ides of March”, the day of the full moon and a festive day dedicated to the Roman God of War – Mars.  This is where the planet Mars got its name from, also known as “the red planet” it is fourth from the Sun in the Solar System. Thinking about this fact in history turned my thoughts to some of the direct mail pieces which will have your sales rocketing and I share them with you now:

Impress your Customers with a Starburst

Sending your customers’ direct mail that is interactive and amusing will work much better than boring flat flyers and brochures.  The Starburst design is an interesting fold that opens with a flourish to reveal your message.  The Starburst Family range are very popular for marketing products and are available in a variety of sizes and folding combinations, all of which will delight your customer and be shown to others, which will definitely extend your advertising potential. Shine above your competitors with a Starburst Direct Mail item.

Launch your Campaign with Jumpinjax

The Jumpinjax is a fantastic product for attention grabbing in an instant. Arriving with your customer in its own custom mailer it will stand out in the post tray inviting your customer to open it. When your customer slides out the tray four pop-up cubes explode in front of them and they are flabbergasted. This is a dynamic approach to direct mail and will certainly be a talking point at coffee break.  For something to capture attention and keep it, this is one of the very best products and a particular favourite of mine.  Full of energy and vibrancy this product has a superb track record for increasing sales when used as a direct mail item or a trade show giveaway.

Orbit your Sales with Volcano Effect Mail 

From the automatic pop-up range, the Pop-Up Cube is the one with terrific scope for advertising campaigns.  The potential with this product is extensive since it can be sent in a variety of ways. It works extremely well in its own right as a Pop-Up Cube with your custom print, however by simply adding pen holes or a calendar it is easily transformed into a desk top gift. Another novelty recently becoming popular has been adding a coin slot and adapting it into a swear box or a money box for the office. Any of these suggestions will ensure that your Pop-Up Cube remains on your customers’ desk for a “universe”.

For more information and ideas see the website pop-up mailers